“...Ness you were incredible partners to Barclays, a complete extension to my team! Not only did you both ensure everything ran smoothly. You were a pleasure to spend the week with. Everyone in both NY and Whippany felt completely relaxed in your presence and, told us how much fun they had along the way!”

Global Head of  Employer Brand and Attraction

Barclays Early Career campaign

A 330-year-old bank isn’t always the top destination for those looking to embark on their tech career journey. However, Barclays being a tech innovator - think chip and pin - disagrees with that sentiment. We visited three different offices and recorded authentic stories to find out why Barclays is a great employer of choice.

Our aim was to not only speak about innovative tech, but the parts of the business they might not have otherwise had insight on, think employee resource groups, on-campus perks like nail salons, barbers, and day cay centres, and employee benefits and compensation.

This campaign (yet to go live) features a suite of 37 videos that will live on social channels and/or the career website to help prospective candidates discover more about the business.

After rebranding in 2020 and breaking away from its ‘traditional corporate’ vibe, Barclays had little use for their previous image library. They adopted a colourful palette and introduced imagery that felt a little less ‘stock library’. The video shoots in New York, Whippany, and Knutsford doubled up as a photoshoot where we shot predominately on a white background allowing the imagery to be clipped and placed on different coloured backgrounds from their palette.

The images are currently being rolled out across digital and printed assets, as well as the career site. With this being a focus on early careers. I wanted to incorporate the rise in 0.5x photography and created dynamic angles that spoke to future employees of the bank. As we continue to develop a bespoke visual identity for early careers, we kept in mind the energy that we later plan to roll out... keep your eyes peeled!